Online and offline report campaign

Royal College of Surgeons

A complete brief in every sense, identity, report design, website and four animations, all needing to work as a coherent whole.

Assessing the UX, storyboarding and directing the team across campaign identity, full report design, website and four animations, all needing to work as a coherent whole. The audience spanned surgeons, policymakers and the general public, so making complex ideas about technology, patients and the future of surgical delivery feel compelling rather than clinical was central to every decision.

The audience spanned surgeons, policy makers and the general public, so making complex ideas about technology, patients and the future of surgical delivery feel compelling rather than clinical was central to every decision made across the project.