Online and offline report campaign

Royal College of Surgeons

A complete brief in every sense, identity, report design, website and four animations, all needing to work as a coherent whole.

I led the UX thinking and designed the full brochure and website, then storyboarded all four animations and worked closely with the animators to bring them to life — shaping campaign identity, report design, site and film as a single, connected system rather than four separate deliverables. With an audience spanning surgeons, policymakers and the general public, the challenge running through every decision was making complex ideas about technology, patients and the future of surgical delivery feel compelling rather than clinical..