Environmental graphics

Abbott Witney

Abbott’s internal spaces needed to do more than decorate; they needed to communicate the company’s purpose to the people who work there every day, VIPs and visitors.

Following site visits and consultation, the spaces were mapped into distinct brand and product stories, with large-scale graphics, installations and interactive elements following visitor traffic routes through the building. The result communicates Abbott’s purpose and product range at scale, equally effective for the people who work there every day and for VIPs and visitors.