Design 

Concept

A developed for FreeStyle concept Libre, from insight and creative strategy through to art direction and copy. Unrealised, but a complete demonstration of how a campaign idea can hold together across every element.

The insight was simple: FreeStyle Libre doesn’t just manage diabetes, it gives people their life back. I built the campaign around that freedom - and pushed the round-the-clock confidence message into the visual form itself. Circular compositions, aerial perspective, and a circular text treatment that literally wraps the idea around the image. Every element, copy, art direction, typography, reinforces the same thought.