Repositioning project – brand architecture & identity

BCA

The BCA had an identity that no longer reflected what the organisation had become, more progressive, more diverse, and more ambitious about its role in mainstream healthcare. The brief was to reposition them without alienating an established membership who had loyalty to the existing brand.

The solution was a visual identity that felt evolved rather than replaced, retaining brand equity where it mattered while introducing a system with far more flexibility, warmth and contemporary confidence. Working closely with stakeholders, my team delivered a full identity, guidelines and tool-kit to support rollout across all channels. The rebrand contributed directly to the BCA winning Best Professional Body of the Year at the Memcom Excellence Awards.