Branding

WorldPay

Worldpay came with a brief that was deceptively simple: create a visual style that could do everything. From PowerPoint decks to office walls, stationery to signage - one cohesive system that felt bold, flexible, and unmistakably them.

Leading the creative, I developed a modular pattern and icon library that sat within the existing brand but gave it a new level of expression. The system was designed to scale - equally at home on a notebook cover or a six-storey building. Energetic, characterful, and built to work across every touchpoint the business needed.