Branding

Global Surgical Policy Unit

A collaboration between the Royal College of Surgeons of England and the London School of Economics needed an identity that could hold two very different institutional voices, clinical authority and academic rigour, within a single coherent brand. The GSPU also needed to feel global and inclusive, not London-centric.

I built the identity around a visual language of connection and collaboration, with a colour palette and graphic system that felt progressive and international. Delivered as a complete identity and brand guidelines
for the organisation’s launch.